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Introduction: The Challenge of Quantifying AI's Value in B2B
As Artificial Intelligence (AI) continues to permeate the B2B services sector, organizations face the complex task of measuring its return on investment (ROI). Unlike traditional technology investments, AI's impact often extends beyond easily quantifiable metrics, influencing areas such as decision-making quality, customer experience, and operational efficiency in nuanced ways.
This comprehensive exploration aims to demystify the process of measuring AI ROI in B2B services, providing business leaders with a framework for understanding and quantifying the true impact of their AI investments.
“Unlike traditional technology investments, AI's impact often extends beyond easily quantifiable metrics [...]”
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